Principal / Manufacturer Armed with promising products or services with Rugged build quality,differentiated/ disruptive technologies, many of the SMEs face challenges in understanding and affordability of talent and technology for commercial success. In order to survive, sustain and to be profitable, they need to acquire and implement effective skill sets, best practices and tools & technologies covering all aspects of their business. We are a new age Distributor (Specialist sales and marketing partner/associate) dealing-in Laboratory instrumentation, equipment, reagents and consumables in India for the life sciences and healthcare sectors. With over 500 man years of experience, over 5000 customer base built and managed, and over 200 franchise/dealer relationships spread over 3 decades, the promoters have rich experience and proven track record in the life sciences laboratory instrumentation, Sales & Management consulting and successful project & product experience in enterprise digital transformation. With a solution for all the capacity & capability limitations of SMEs in adapting to the changing landscape of technologies & trends, sales & marketing, tools & platforms, mergers & acquisitions, physical to digital & virtual communications, SMACgig is our answer to your problems. In the fast and ever changing VUCAn world (Volatility,Uncertainty,Complexity and Ambiguity n is Covid variable), SMEs face challenges to assess, adapt, implement, catch-up and execute fast changing sales & Marcom technologies and tools in comparison with their bigger and multinational peers. It is not surprising to note that start-up companies or SMEs fail/ can’t scale-up, not because of the weak products or technologies but because of their inability to have a lean and agile customer acquisition & management strategy and tools required early in their life cycle. The differentiators of SMACgig over conventional distributors are With our in-depth market knowledge, intelligence and experience & having successfully managed GTM ( Go to market) strategies for several new products and technologies, we can discuss and strategize effective entry and scaleup strategies for your products. Our in-depth knowledge about Laboratory products and their associated technologies and trends resulting in excellent market perspective. Our demonstrated history of successfully introducing highly differentiated and disruptive technology products into Indian market. Our ability to handle large product ranges due to exposure to a wide range of products, experienced product managers & streamlined processes and digital tools. Large network of long term dealer and end-user relationships. Our high market visibility, stature,traction and scores of cultivated key opinion leaders( KOLs) Proven and experienced collaborative seamless digital engagement of all the stakeholders with innovation and excellence. Centralized product support through CRM tools Continuous Customer Engagement throughout the life cycle. Empowered with all the above we are sure to move from reactive to proactive, prospective to eventually predictive mode. Adaptation of all these distinctive, current and latest technologies will result in a confident VUCA world ( Vision, understanding,Clarity and Agility). SMACgig WORLD is our upcoming knowledge hub to attract, engage and delight all stakeholders to seamlessly collaborate and create collaborative wealth for all before creating economic wealth with commercial transactions. With our outside-in approach through knowledge based customer engagement, sustenance of customer interest with personalized assistance & support and ultimately achieve customer success. We are looking for complementary, symbiotic and reciprocative partnerships with SME companies having their own products, technologies and services to conquer the market for mutual growth and success. Startup and early stage product companies, do not need to worry even if you don't have knowledge & experience in sales, marketing, market potential, price discovery, competitive landscape, market intelligence …….we are here to take care. Also for growth stage & mature companies, scaling with above skills & strengths will be a win-win proposition. Let us discuss your India business plans. Product Registration
Scientific Dealers SMACgig WORLD as an invaluable Growth enabler to Scientific dealers. Scientific and Laboratory dealers are characterised by the following attributes: Limited Working Capital, Physical proximity to customers, well developed relationships with customers, Limited technical/ product knowledge, limited range of product access, Low or nil digital/traditional marketing, Low or nil technology and tools, Last Mile customer touch point for customer confidence. [Pictorial representation] Emergence of direct customer engagement by the companies irrespective of their physical distances has been the hallmark of the past decade. Smartphone penetration with highly accessible internet has been a watershed moment for the proliferation of scores of digital marketing activities. Integrating the dealer partner into this digital web activity for seamless participation and associated interventions is one of the key considerations in the design of our digital platform. IT and communication technologies have brought discrete and physical steps of communication to a seamless continuum. Businesses are enhancing their grip on the customers through “Customer Experience” (CX) and are able to use the satisfied customer as their asset. Distributor and dealer partners are the physical and emotional touchpoints for a customer. Product and service feedback as well as the referral feedback from customers are of immense value in this digital age. In order to achieve these goals, we need to integrate distributor and dealer partners with the customers seamlessly. There are a handful of multinationals like ThermoFisher, Agilent, PerkinElmer, Danaher, BioRad, Qiagen, Roche etc...who are multibillion Dollar corporations with huge product ranges and very well represented in India. Not all dealers have access to these big companies, as a result most dealers especially in Tier2 and Tier 3 cities and towns have very limited scope of access to products. Apart from the big multinationals, the sector mainly comprises SMEs who do not have a viable strategy to reach out, access and effectively support these small dealers in small cities and university towns. SMEs mainly engaged in the design and manufacturing of laboratory instrumentation, equipment or reagents & consumables have a huge disadvantage of easy and efficient accessibility of dealers, support mechanisms and tools. Since most of these SMEs have a limited range of products, they lack the advantage of bundled or package offerings. Also dealer’s procurement of different items from different sources and associated logistical costs and support make them uncompetitive and eat into their margins. SMACgig WORLD was born with a view to address all these practical problems and limitations of both SME manufacturers and scientific dealers. At SMACgig WORLD we have the following support and solutions to dealer partners. Find and give you access to products with highly differentiated and disruptive technologies. We undertake techno commercial evaluation of the products and make sure that product collaterals, application notes, user lists etc.. required to properly represent the products with customers are made available. Provide you with as many ranges of products as possible, so that when you go to a customer, you will have some product or the other to offer to the customers. Provide you with quick and effective technical and application support through webinars, video conferences and physically as and when required. Arrange virtual/ physical demonstrations as and when required for potential prospects. Support you in digitally engaging your customers and do a comprehensive digital marketing which will generate leads as well as aid in conversions with proper support. Provide you with password protected access to Digital tools to seamlessly capture, organise and act on all the leads and opportunities available.( Indian Gen next! is highly tech savvy and one of the leading populations across the world to absorb and utilize the technologies available through their Smartphones. Utilizing the technologies for business or digital transformation of their businesses has tremendous potential. There is a huge opportunity for exports of products and services.) Schedule and plan continuous Learning & Development activities ( Product trainings) Continuous Customer Engagement throughout the life cycle. Dealer Registration
Application Experts SMACgig WORLD as convenient, comfortable, satisfying and fulfilling working Ecosystem. Present day professional life is very challenging,demanding, stressful, monotonous and boring. It is characterised by long working hours, stiff timelines and in a pre-defined format. People are recruited for specific roles and most often Employee satisfaction, Training & development, work life balance and employee growth prospects are not given due importance. So people across the world try to move towards flextime schedules, shorter working weeks, contractual form of working be it project based or assignment based. This allows them to be motivated, maintain work- life balance and pursue one's own interests and passions. This is nothing but Gigging! The result of corporate digital transformation encompassing all the value chains along with personalised digital engagement of the customers, is that seamless collaboration of all stakeholders is possible digitally in real time. With the advent of Industry 4.0 and IOT, the interconnectedness will further increase resulting in people and processes getting interspersed. The efficiency will further get enhanced with the usage of AI. So, in order to get maximum leverage and support, the people should work in these advanced environments. Following are some of the advantages that people can avail. With flexible timings and highly seamless work environments, people will feel highly empowered and motivated. Remote work is the new catchword.WFA( work from anywhere)/ WFH ( work from home) will become the order of the day! It will result-in excellent work-life balance. For many Millennials, the social purpose of what they do is very important. There is a growing spotlight on agile ways of working. Professions will be more creative,sustainable and enjoyable. There will be more sense of belonging and ownership. Contact Us
Technical Service Partner SMACgig WORLD as convenient, comfortable, satisfying and fulfilling working Ecosystem. Present day professional life is very challenging,demanding, stressful, monotonous and boring. It is characterised by long working hours, stiff timelines and in a pre-defined format. People are recruited for specific roles and most often Employee satisfaction, Training & development, work life balance and employee growth prospects are not given due importance. So people across the world try to move towards flextime schedules, shorter working weeks, contractual form of working be it project based or assignment based. This allows them to be motivated, maintain work- life balance and pursue one's own interests and passions. This is nothing but Gigging! The result of corporate digital transformation encompassing all the value chains along with personalised digital engagement of the customers, is that seamless collaboration of all stakeholders is possible digitally in real time. With the advent of Industry 4.0 and IOT, the interconnectedness will further increase resulting in people and processes getting interspersed. The efficiency will further get enhanced with the usage of AI. So, in order to get maximum leverage and support, the people should work in these advanced environments. Following are some of the advantages that people can avail. With flexible timings and highly seamless work environments, people will feel highly empowered and motivated. Remote work is the new catchword.WFA( work from anywhere)/ WFH ( work from home) will become the order of the day! It will result-in excellent work-life balance. For many Millennials, the social purpose of what they do is very important. There is a growing spotlight on agile ways of working. Professions will be more creative,sustainable and enjoyable. There will be more sense of belonging and ownership. Contact Us
